Amwell
A provider-focused platform built for ease
To modernize and streamline Amwell’s provider telemedicine experience, I led a cross-functional team in an intensive design sprint to create a validated vision and feature roadmap for the product.
Our final prototype consolidated the functions of four separate tools into one, with the added value of being configurable for different user needs, and providing the executive team the confidence to move into development.
Problem:
Amwell’s provider experience outside of a video visit was outdated and creating too much friction for providers, so I organized a design sprint including a team of UX Designers, UI Designers, a UX Researcher, and UX Copywriter. Over a period of three weeks, we interviewed and tested with dozens of providers, designed a complete sitemap, a configurable and responsive dashboard experience, and a prototype that integrated existing parts of the provider experience.
Identify use cases & opportunities
In our first week, we focused on gathering stakeholder perspectives:
Product Managers: Problem Statements for key business use cases
Hospital Providers: User Interviews
Virtual Primary Care Providers: User Interviews
Therapists: User Interviews
Synthesizing these, we identified user goals, pain points, business opportunities, and high-impact features.
Info Architecture & User Flows
Our next step was to map out these key use cases while optimizing for the priorities our users had helped us identify. Out of a total of 13, we narrowed the flows to 5 that we felt we could build into the prototype.
Concurrently, we conducted a card sorting exercise with more providers to understand how they intuitively organized our features and content. Using the results, we finalized our information architecture that would accompany the dashboard prototype.
Wireframes & Prototype Testing
With all the data at hand, I led a sketching exercise for the entire team (even the product managers!) to rapidly iterate on low-fidelity wireframes.
Once we selected a preferred approach, we built a prototype from medium-fidelity wireframes and launched user tests with key provider types.
Again we synthesized the results as a team, and used those insights to produce the final UI proposal and prototype.
Results
At the end of our Sprint, I presented our work to the company’s leadership team including the CEO and executives representing Dev, Product, and Design.
When I explained that we could replace four outdated provider tools with one configurable product like the one we demo-ed, they gave their enthusiastic support to our design and it was moved into development the following quarter.
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