Case Studies
Digital transformations, targeted experience enhancements, A/B Testing, and more
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Jefferson Health AI Experience Enhancement
Maximizing the impact of AI in healthcare: Learn how we drove a 169% increase in daily average page views.
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Atlantic Health Digital Transformation
A new patient-centric experience strategy: Find out why Atlantic Health quoted our user testing results in their promotion.
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Amwell Telemedicine Provider Dashboard
A provider-focused platform built for ease: Learn how we consolidated the functionality of four tools into one.
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Optum for Business Experience
A B2B experience supporting lead generation: See how our innovative approach to complex navigation inspired the B2C experience, as well.
Mini Case Study: A/B Testing
UNC Health
We observed high traffic and a high bounce rate to a No-Show & Late Cancellations page, and hypothesized that users were arriving there from a reminder notification before their visit, with the intent to cancel or reschedule.
The link to reschedule was buried in the copy below the fold, so we added a prominent call out above the fold and A/B tested it.
Result: 205% increase in click-through rate
We delivered a better experience for patients and a reduction in no-show costs for providers.
Mini Case Study: A/B Testing
Optum B2B
Support ticket volume for our site was high, leading us to believe that the self-service options were not discoverable enough.
Since Support was nested within the Sign In menu, we decided to pull it out into its own top-level menu item, reducing the number of clicks to reach Support resources. We then A/B tested our approach.
Result: 22% increase in click-through rate
Result: 30% reduction in support ticket volume
Once users could more easily find Support resources, they stopped using the Contact Sales form to reach Support, thus improving lead quality.
